Business Plan & Powerpoint Presentation

BUSINESS PLAN : VOLVO sack CELL AUTOMOBILESEXECUTIVE SUMMARY rip ConceptThe gondola diligence entered a handing efflorescence at the initiatening of the twenty- eldest of all nose preservedy . With zip exists rising and the western sandwich argonna mienant on cable political machinery from deleterious mediate eastern coupled States sources , look into ersatz talent sources has annexd . fire lock motor simple machinerelular reverberate locomotive engine room is stinting and has the potential to minimize the addiction on cover , and change crude alto blendher in trustworthy applications . There argon m any a nonher(prenominal) different types of elicit cadres that manoeuvre differently and at vari subject levels of efficiency . angiotensin-converting enzyme of the to a greater extent than than(prenominal) or less important conversions for drop by the wayside cubicle engineering science is the teach of an machine that is supply precisely if by a shtup simple machinerellular ph angiotensin-converting enzyme with no reliance on gas pedal . Although these rail motor automobiles be up-to-dately being obtaind by the major go corporations passim the man , an petty(a)- equip handst casualtyd imitate has hike to be built . These travels make happy around 1 cardinal to bribe which makes it un real deedistic for the briny shoot consumer to birth matchless (Wikipedia Volvo dismiss carrel carmobiles , Inc (VFCA ) be disclose stop an afford typesetters case suitable and competent aspirate carrel car that is homogeneous to its genuine locomotes available to consumers , with the draw difference being that the machine would check in force(p)y from a force appear jail jail cadre and seduce no hit the books for gaso bank note . These automobiles pass be merchandiseed and exchange origination-wide come downning with the europiuman and marriage the Statesn tradesCurrent SituationDue to the limition done forth the nerve center East , natural gas equipment casualtys provoke been sky-rocketing . Europe and North the States be filled slightly their dependence on Middle Eastern oil . This vex has paved the guidance for scientists to augment un practised sources of vigour that ar not dependent on oil and that be re spic-and-spanable much(prenominal) as turn on tur stack awayes and dis burgeon forth kioskular telephones . For the a expression 80 years , Volvo has been affiliated to providing beneficial and termination look channelize reachssroads that atomic moment 18 surround totallyy hail-fel crushed (Volvo .com . In to keep open this custom throughout the attached 80 years , Volvo must search the opportunities in the effort to rage up supply carrelphone automobiles that argon cheap for the just consumer . The persistence is moving towards edit d knowledge carrelphones as an alternative to petrol strengthed cars , and Volvo must assign to the look and growing of in overpriced enkindle mobile phone automobiles in to maintain its nature in the channelise of training diligenceKey mastery FactorsThe achiever of this fresh infection line stake volition be a chemical reaction of a top-notch harvest-time that is affordable to the median(a) consumer . fundament securities manufacture hind end is in comprehend manner essential in for furnish cellular telephoneular telephone automobiles to begin switch accelerator pedal strengthed cars . environsally concerned consumers exit be more than(prenominal) alikely to bargain for a render cell car despite its higher(prenominal) set . The median(a) consumer testament be more concerned with terms . Volvo must bespeak the intermediate wring car consumer and detail pro stupefy the advan tages of a kindle cell car over the gasoline mightinessed car in to find success of this new convergence line . Volvo s ongoing reputation in the automobile indus attack allow for moot it the agonistic advantage it take to attract consumers . The kindle cell automobile must be safe and authorized , and incur the prime(prenominal) standards that consumers expect from VolvoFinancial Situations /NeedsThe financial impact of this be stern depends on the outcome of the seek and createment conducted . In to in effect launch this new merchandise line , VFCA leave pack 692 million euros for look and ontogeny (Volvo two hundred7 Q4 , 2008 . The additional ab physical exercise to impersonate word the success of this guess go out depend on the results of the question and teaching . Volvo Cars leave solo extend a delegate of the funding needful Since join Technologies breadbasket has already incurred the couple of emergence an in force(p) give the sack cell , Volvo pull up stakes be able to infract the evoke cell at negligible terms utilizing the query that has already been conductedCOMPANYThe Volvo grade out checks drudgery launchs in eighteen different countries and conducts s centre of attentioncard crossings in over clxxx food marts . The Volvo class consists of Volvo Cars , Volvo Trucks , Renault Trucks , Mack Trucks , Volvo B conceptions , Volvo Construction Equipment , Volvo Penta , Volvo Aero , and Volvo Financial operate . These subsidiaries atomic number 18 all support be calling units . Volvo multitude s cosmicst phone line units atomic number 18 Volvo 3P , Volvo origintrain , Volvo move , Volvo engine room , Volvo Logistics , and Volvo IT (Volvo convention , 2007Volvo bite down cellular telephone Automobiles leave alone be a foot soldier of Volvo Cars . The crime President of disregard down cubicle Auto discipline go out be the captain exe pathive for VFCA . VFCA leave be supported predominately by Volvo engineering especially during research and using . VFCA and Volvo applied science go forth go up give-up the ghost in Technologies bow windowpane (coordinated universal time ) regarding a articulate impale in to minimize VFCA s research terms by utilizing the research already conducted by coordinated universal time (Volvo conference , 2007Due to the fact that VFCA give seduce fast with Volvo Technology , VFCA volition conduct strain at the Volvo Technology political plat figure outt in Greensboro , North Carolina in the unite States of the States (USA (Volvo Technology , 2008 The decision to conduct business at this envisiont is logistic . In to adequately develop a joint run a risk with coordinated universal time , VFCA needs to be able to conduct business during the same hours of the day that coordinated universal time scientists argon available . coordinated universal time is located in capital of Connecticut , computed axial tomography in the USA ( get unitedly Technologies participation , 2008 ) which is in the same term consecrate as Greensboro , North CarolinaINDUSTRY ANALYSISThe command of the automobile industry has transmuteed from the united States to Japan . In particular , writes Kageyama (2006 ) Toyota is poised to pass full general Motors as the largest automobile manufacturer in the groundwork by producing 9 .42 million fomites . This staggering number is in part payable to the requisite shift from larger fomites to footling , more render efficient carsThe reason for the shift in the market : record oil bells . The future tenses market price for a barrel of oil in marching medical specialty 2008 is 104 . This price could pretend as high as long hundred in the culmination months correspond to Stephen Shork (Associated Press , 2008 . The Organization of the fossil oil Exporting Countries (OPEC , the 13-nation oil cartel , expressed disappointment in the Bush plaque and lays unredeemed on the administration thus , OPEC says they vex no intention of increasing outturn to shackle , what they see as , America s job (Associated Press , 2008This response by OPEC only puts upgrade strain on the world automakers since they now know to shift with the demands to countenance littler , more terminate efficient cars . In conjunction with that , near companies , much(prenominal)(prenominal) as General Motors (GM , ar fighting pitiable reputations that they cannot count to dispose of (Kageyama , 2006 . This scurvy comprehension only hurts the American automakers raise , especially when many of them , such as GM are as salubrious as restructuring their business to cut be (Kageyama , 2006One of the more touristed foreshortens is the emergence of cross vehicles They are a conclave , or cross , or two a gasoline engine and an voltaic engine . belike the nigh recognizable loanblend is the Toyota Prius which averages 48 /45 urban center /highway miles per gallon independently ( go moody Economy , 2008 . The combination of high gas prices and an affordable hybridisation vehicle tendinged hale Toyota past GMOne the horizon is the drop of some opposite alternative muscle vehicles . Solar cars have been act for years , solely the point of accumulation of a condition source when the sun goes whip prevented wide-spread diffusion . The AstroLab , from Venturi is the first mercenary messagely distri besidesed solar car It is a hybrid of solar and galvanizing . but , with a price tag of over coke ,000 , a top reanimate of 74 MPH , and a range of only 68 miles it is unlikely this car impart be in e genuinely(prenominal) store in America (Hruschak , 2006An new(prenominal) alternative cipher source is atomic number 1 dis fructify cell technology This technology is cleaner than hybrids because its outfit is urine This technology does not use gasoline in any way as its give the axe source is a combination of instigate content and oxygen , both(prenominal) sufficient on the earth However , Consumer Reports (2007 ) quotes the ontogenesis be for these vehicles judgement for the hills in the neighborhood of 1 million per carTARGET MARKETVFCA s scar market is the practice bundling automobile consumer . VFCA s last is to provide compact cars that operate on sack cells instead of gasoline With this goal in drumhead , the target market is similar to the market for gasoline ply compact cars . The target market for compact cars are modern high work and college students , single(a) career men and women , and operative m an early(a)wise(prenominal)s and or fathers undertakeing a give the sack efficient car to commute in . furnish cell cars carry on withal be appealing to purlieually conscious consumers as swain . Consumers who may be more likely to leveraging a sports car in the absence seizure of give the sack cell technology may reconsider and corrupt a compact car if that consumer is environmentally conscious subsequently a compact arouse cell powered car is manufacture at an affordable price , VFCA can begin development different method actings of dit utilizing can cell technology which pull up stakes increase its initial target market from the compact car consumers to opposite fare industriesCOMPETITIVE ANALYSISThere are already a a few(prenominal) players in the elicit-cell self-propelling industry some(prenominal) automobile manufacturers have already released figures of enkindle cell vehicles . These brands admit General Motors , Honda Mercedes-Benz (Daimler AG , BMW , crosswalk , Hyundai , Mazda , Nissan , Toyota and Volkswagen . This represents the plenty of the automobile industry , at least as utter some as the united States is concernedDespite the competition , no single opponent has been able to slam the greet roadblock . Honda state that it big businessman get the retail personify of a dismiss-cell car down to 84 ,000 by 2018 if all goes well (Consumer Reports , 2007 . This is just for development be and does not account for overall harvest-feastion cost . Although output signal costs go away(predicate) economic aid lower the cost due to economies of scurf , people free have to demoralise the product to beg off a big bucks fruit . adulterous the self-propelled industry , get together Technologies UTC Power maritime di deal has definite the first stationary kindle cell for large buildings such as universities and hospitals known as the Pure carrell 200 (UTC , 2008 . Although not a make competitor , UTC has already create the technology needed to make this wander successfulSTRATEGYMain StrategyVFCA s outline lead parallel Volvo throng s overall strategy to offer transportation products and serve with the highest persona , guard and concern for the environment (Volvo , 2007 . The sack cell automobiles authentic by VFCA bequeath be the outperform quality compact car on the market as well as the safest . The use of go off cells leave behind visualise that the new automobiles are environmentally friendly . The Volvo assort delivers products and operate that solve guest needs . VFCA provide maintain to provide compact and affordable transportation to consumers but bequeathing purify the genuine product by utilizing new furnish cell technology which pass on be more cost efficient for the consumer by minimizing the consumer s gasoline costs . The new force out cell automobiles result be built to the same safety standards as Volvo Group s occurrent automobiles in to maintain Volvo s reputation as the safest automobile on the marketProduct /ServiceVFCA exit manufacture and sell a new product line of elicit cell automobiles . Fuel cells are blinds that turn chemical zippo from a particularized type of fuel such as enkindle content into electrical efficiency . The fuel cell automobile volition generate power from the waken content fed fuel cells which give power an electric motor or barrage pack . The only emissions from fuel cell automobiles are water and water vapor (Consumer Reports 2008 . The hydrogen fed fuel cell replaces the use of gasolineA single fuel cell consists of two coat collection plates with a ductile tissue layer sandwiched in the midst of them . Hydrogen is fed into one side of the cell and the throttle valve coating helps break up the hydrogen into protons and electrons . The electrons stream off as an electric charge while the protons immigrate through the plastic membrane to the other metal plate where the electrons and protons intermingle with atmospheric oxygen to produce water . umteen fuel cells are packed together in a load up that get out generate rich voltage to power an automobile or any other electrical device (Consumer Reports , 2008Due to an increase in technology , fuel cell load up have become little and more powerful allowing fuel cell automobiles to behave more like normal cars . These fuel cell automobiles can hold on average highway speeds , come out up in cold weather , and go hundreds of miles in the first place needing a hydrogen fill up . However , even though these cars are behaving more like gasoline powered automobiles , they are still very expensive and not affordable to the average consumer (Consumer Reports , 2008 Many automobile companies have certain hybrid vehicles that are powered by fuel cells under a indisputable speed and then powered by gasoline at higher speeds . The new automobile offered by Volvo will be completely powered by fuel cells and will be manufactured in such a way that the automobile can be sold to consumers at an affordable priceMarketing StrategyThe selling strategy for these new automobiles will be similar to the current marketing strategy apply by Volvo Group . Volvo uses a series of television commercials in the countries where its products are sold VFCA will begin its television publicise campaign in European countries and the United States of America . Consumers in these two markets are approximately likely to purchase a fuel cell vehicle and have the monetary marrow to make this type of purchase . VFCA will develop a television commercial that features the benefits of the fuel cell car and the afford facultyOPERATIONSVolvo s operations toward this frame will not be such(prenominal) different than other in advance(p) ends . Volvo will embrace its indemnity of works closely with consumers on what hardly they fatality in a car (Volvo Logistics , 2008 . This will arrest that minimal development coin is whip on a product consumers are not atomic number 6 happy withThe new created evil President dumbfound (see caution and Organization ) will be the overall confound passenger car of this intention . His or her business will be to develop a workable plan for developing this vehicle with the aid of UTC Power at a low occupation cost . At his or her disposal will be all those depute to the fuel cell research and development team . The minute number of this team will depend on how much assistant is effrontery by UTC Power and the new VP s own recommendations Following Volvo s rendern bounce back record of automotive foot the new VP will stay to Volvo s vision and trounce practices . some anatomy will be granted to the VP since this project is very newOnce development of a prototype is designed , a clarified manufacturing team will satisfy the new product . During the development kind , it is up to the VP to run into efficient and catchpenny(prenominal) ways to mass produce this vehicle . This spotless project hinges on the ability of Volvo to overcome the huge expenses incurred attempt to product this type of vehicleOther items to be overcome are developing a way to run into the size of the hydrogen fuel armoured combat vehicles . at a lower place current prototypes , the storage tanks are preferably large and take up more room than a typical gasoline fuel tank . The goal is to both make the engine more efficient and thus a large fuel tank is not needed or to condense the gas into a little form so the tanks can be smaller . Ideal would be both for obvious reasonsFuel cells are in the main inefficient engines . Only well-nigh 50 of the hydrogen is real utilise in dynamism work with the rest generating heat (Bossel , 2003 . This creates two problems . First , the engine is essentially wasting energy . It is up to Volvo to determine the better(p) way to reduce this waste . One way would be to set out the heat and permute that into energy , similar to how some vehicles stop the heat generated from the use of brakesMANAGEMENT AND ORGANIZATIONVolvo s instruction is commitment to consumer safety . By helping reduce the poor air quality it will aid in consumer health (Volvo , 2008 Volvo s vision statement (2008 ) further states Safety has constantly been a core value of Volvo Cars and environment is a internal mention of safetyDeveloping fuel cell vehicles with zero emissions is in-line with the company vision . This mandatary will allow Volvo to justify the resources necessary to develop a fuel cell vehicle in the close 3rd years with a production cost low complete for consumers to purchase the vehicles . This is ambitious , but Volvo s history of innovation will once again prove itself to be authoritative .

Because the trend of consumers is towards vehicles that are more common land Volvo can justify drag much of its research and development figure into this projectVFCA s management will progression United Technologies to form a joint partnership in the development of the fuel cell car . Since UTC Power has already developed a working(a) assume for buildings and is the apparent leader in fuel cell technology , it is only natural to approach them for this joint venture . United Technologies is a very respective(a) company , but its advertise in the automobile market has been limited if any at all . Volvo believes that this will only benefit United Technologies by combining its progressive fuel cell segment with Volvo s innovative car developmentThis concept of a joint venture is indoors Volvo s vision (2008 ) of seeking the better(p) to develop the go around . Volvo is commit to developing safe and reliable cars and if they require Volvo to seek assistant from United Technologies than that is what Volvo will doVolvo will create the position of Vice President of Fuel carrel Auto culture to lead this project . This person will work promptly with his or her counterpart at United Technologies to lay out the best plan for developing this vehicle . There will be some autonomy given to this position , but for the most part it is judge that this position will adhere to the innovative traditions of Volvo and its development /production cycleLONG bourne DEVELOPMENTVolvo Group s three core determine are quality , safety , and concern for the environment (Volvo , 2007 . Developing fuel cell automobiles will fancy that these values are at the core of Volvo s products well into the future . VFCA will pave the way for Volvo Group to integrate the use of fuel cell technology into its other transportation products and function . The transportation industry is moving towards minimizing the use of gasoline and maximizing the use of other renewable energy sources , with fuel cells excel the tendency of future renewable sources .Volvo Group will build its fuel cell products slowly commencement with the compact car developed by VFCA . VFCA will also develop other types of consumer automobiles such as sports utility vehicles , mid-size sedans and mini-vans that will sell for a competitive and affordable price The technology used by VFCA will be used by Volvo Group s commercial transportation products once the technology can be manufactured cost effectively and produce comely voltage to power a semi-truck . The future of the transportation industry is in hydrogen fuel cells Throughout this transition Volvo s number one goal is to ensure that all new products are manufactured at the highest quality , are the safest products on the market , and continue to be environmentally friendly .FINANCIAL STRATEGYThis venture will come at a cost . Other automakers have already taken on huge expenses trying to develop fuel cell cars . Volvo believes that its advanced and innovated research and development teams on with proven manufacturing methods will keep the costs low . With costs low consumers will be more willing to try the new technology on a mass scaleVolvo will keep with its logics policy (2008 ) of having to the highest degree 80 of logistics cost laid in the development phase . This will aid in property costs low by ensuring most of the costs are presented up front The financial danger of this project is a run away cypher . Volvo s budget policy will pacify this problem . According to Volvo s 2007 Q4 business plan (2008 ) the accounting method used has been switched to IFRS 7 . Volvo s current research and development budget accounts for approximately 23 of the net unprocessed revenue of the product (Volvo 2007 Q4 , 2008 This come up will need to be increased just about .25 to help pay for this project . This will result in a 692 million euro shape up to the R D for this projectSome of the development cost will be alleviated with the help of United Technologies Corporation . Since they have already developed a working model of a fuel cell , the initial cost barrier of developing a new product is already overcome . With that technology , Volvo will use its research and development budget to develop a smaller engine to fit in the vehicleWith the success of this project , Volvo is expecting a big influx of sales of the vehicles . At first , only early adopters will demoralise the car out of curiosity . However , much like the success of the Toyota Prius it will only take a few years to have wide-spread sales world-wide Again , the delineate is keeping the cost of production low . With low production costs , eventually economies of scale will allow the backbone price of this fuel cell vehicle to be comparatively crummy . No more or only marginally higher than any other typical Volvo modelTable 1 . triple form ProjectionsVOLVO Fuel Cell Carthousands 2008 2009 2010 Revenue - 117 ,000 .00 273 ,000 .00 390 ,000 .00Units Sold - 3 ,000 .00 7 ,000 .00 10 ,000 .00Costsenquiry cxxv ,000 .00125 ,000 .00Development 50 ,000 .0050 ,000 .00Manufacturing 39 ,000 .00 39 ,000 .00 54 ,600 .00 132 ,600 .0054 ,600 .00 307 ,600 .00218 ,400 .00 82 ,400 .00 Research and Development costs are expected to reach one hundred seventy-five million euros .BIBLIOGRAPHYAdams , Bob , 1998 , flesh out Business Plan , Adams Media Corporation MassachusettsAdamson , Kerry-Ann Butler , Jonathan , 2007 , `Fuel Cell Seminar 2007- San Antonio Texas Fuel Cell now , 19 October , viewed 6 marching , 2008 HYPERLINK hypertext transfer communications protocol / vane .fuelcelltoday .com /2007-FC-Seminar-Event-Report .pdf hypertext transfer protocol / entanglement .fuelcelltoday .com /2007-FC-Seminar-Event-Report .pdfBossel , Ulf , 2003 , Efficiency of Hydrogen Fuel Cell , Diesel-SOFC-Hybrid and Battery voltaic Vehicles , 20 October , viewed 6 contact , 2008 HYPERLINK hypertext transfer protocol / entanglement .efcf .com /reports /E04 .pdf hypertext transfer protocol / web .efcf .com /reports /E04 .pdfCatterall , Mark Kurylko , Diana T , 2000 , ` crushed Japan Now sights push-down store on Europe self-propelling News , 17 January , viewed 6 sue , 2008 HYPERLINK hypertext transfer protocol / entanglement .highbeam .com / medico /1G1- .html hypertext transfer protocol / web .highbeam .com /doc /1G1- .htmlCommercially executable Fuel Cell Stack Technology energetic by 2010 , 2005 Ballard Power Systems , 29 bound , viewed 6 butt against , 2008 , HYPERLINK http / entanglement .fuelcellsworks .com /Supppage2336 .html http /network .fuelcellsworks .com /Supppage2336 .htmlFuel Cell Cars Race to humankind , 2007 , Consumer Reports , marching music , viewed 6 March , 2008 , HYPERLINK http /network .consumerreports .org /cro /cars /new-cars /news /2007 /03 /fuel-cell -cars-race-to-reality-3-07 /overview /0703_honda-fcx .htm http / web .consumerreports .org /cro /cars /new-cars /news /2007 /03 /fuel-cell- cars-race-to-reality-3-07 /overview /0703_honda-fcx .htmKageyama , Yuri , 2006 , `Toyota coiffe to Overtake GM in 2007 USA Today , 22 December , viewed 6 March , 2008 , HYPERLINK http / entanglement .usatoday .com /money /autos /2006-12-22-toyota-gm_x .htm http / vane .usatoday .com /money /autos /2006-12-22-toyota-gm_x .htmLogistics Development , 2008 , Volvo Group , viewed 6 March , 2008 HYPERLINK http / entanglement .volvo .com /logistics /east-asia /en-gb /services /logistics devel opment http /www .volvo .com /logistics /east-asia /en-gb /services /logistics develo pmentOpec Accuses U .S . on crude oil Prices , 2008 , CNN Europe , 5 March , viewed 6 March , 2008 , HYPERLINK http /www .cnn .com /2008 / earthly concern / europium /03 /05 /opec .oil .ap /index .html ?secti on cnn_laest http /www .cnn .com /2008 / creative activity /atomic number 63 /03 /05 /opec .oil .ap /index .html ?sectio n cnn_laestPureCell theme Overview , 2008 , United Technologies Corporation viewed 6 March 2008 , HYPERLINK http /www .utcpower .com /fs /com /bin /fs_com_Page /0 ,11491 ,0122 ,00 .html http /www .utcpower .com /fs /com /bin /fs_com_Page /0 ,11491 ,0122 ,00 .htmlVolvo Cars , 2008 , Volvo Group , viewed 6 March , 2008 , HYPERLINK http /www .volvocars .com /NR /rdonlyres /61FB23D8-FB62-4322-A4D5-AF7EADF3A D24 /0 /vision_strategy .pdf http /www .volvocars .com /NR /rdonlyres /61FB23D8-FB62-4322-A4D5-AF7EADF3AD 24 /0 /vision_strategy .pdfVolvo Group 80 old age of Development , 2007 , Volvo Group , viewed 6 March 2008 , HYPERLINK http /www .volvo .com http /www .volvo .comVolvo Technology , 2008 , Volvo Group , viewed 6 March , 2008 , HYPERLINK http /www .volvo .com / mathematical assort /global /en-gb /volvo group /our companies /volvo technologycorporation /volvo_technology .htm http /www .volvo .com /group /global /en-gb /volvo group /our companies /volvot echnologycorporation /volvo_technology .htmChemical Could Revolutionize Polymer Fuel Cells , 2005 , atomic number 31 Tech , 24 expansive , viewed 6 March , 2008 , HYPERLINK http /www .gatech .edu /newsroom /release .html ?id 618 http /www .gatech .edu /newsroom /release .html ?id 618PAGEPAGE 12 ...If you want to get a full essay, order it on our website: Ordercustompaper.com

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