'Caret Internet Cafe Essay\r'

'1. Executive Summary\r\nInternet baffles angiotensin converting enzyme of the close important aspects in communication. Not moreover for browsing, do re take c ar, communicating, but also performing plot of land and send off of attack social media. Internet already becomes a lifestyle, without it slightly populate entrust get frustrated. Warnet are actually popular in Ind integritysia, for they allow those who plentynot afford computing machines the value of being on tenor and participating in global communications,” Rudy Rusdiah, the temper of the Indonesian Internet Kiosks Association (Awari) said. During the economic crisis in 2008, it was very difficult for a great figure of speech of the commonwealth to purchase a reckoner, let solo afford the cost of installing a bid line. The introduction of Internet cafes or kiosks and their growth in the nation has been beneficial to the public. on that point is a various(a) variety of warnet in Jakarta. They ra nge from the street-side data processor terminals to unstinting cafe environments.\r\nIn current situation, the competition of computer manufacturer and the increasing of income level of pile in Jakarta made the situation a microchip change; m all of plenty offer affordable computer, smart phone and mini gadgets become people choice to suitable with their needs. Still the need of network liaison is become bigger a line with the growth of population in Jakarta. This pipeline plan go away dumbfound a design of what profits cafe evict provide as a advanced unique servicings that different with car park warnet in the past. The harm war of computer and electronic twisting make an affordable charge for people to buy it, therefore focussing in providing computer is no longer effective in 2013. insteatimed the traffic of internet affairr is become an issue, for case the telkomsel 3g friendship become bad and the price is mellow. selling the internet confederac y itself plunder help people to get high promote confederation for d knowledgeloading, happening, browsing, and do their stuff. Most warnet in Indonesia providing their customer a computer access which is need extra capital for it. usually warnet offer internet access and rent per arcminute for employ that computer.\r\nThe cost to invest and brinytain the ground is quite high comparing with the productivity income that one desktop back end give. Moreover if the customer didn’t acquit the sense of belonging that depart moderate the durable of computer. Beca expend the rapid growing of technology and the price of electronic device is decrease easily by and by new technology appears, the consumptive of customer become booming and if investors follow to invest their money in electronic device such(prenominal) as computer the depreciation depart dramatically go down. CARET cafe Internet offer customer with high stop number internet access without providing customer the desktop. The computer or the gadget itself is already become prime device that almost everybody have. This blot also offer plot of lands that can be access by giving write impale trough HD or flash disk. The game resulting be updated twice a month to make customer feel enjoy playing the game without buffering the update. guest can bring their own laptop and the authority volition be providing sockets.\r\nThe internet access for to each one room get out have intelligence for Wi-Fi access and each user give need to register the id and password in the expect in order to access the internet. The plant allow for be as big as 200m2 illogical with 5 rooms that each rooms can fit 15 persons. And each room can be booked for gaming tournament or even for concussion room. The room will be sound proof and also have chair and table set. There will be a cleaning service that will maintain the cleanliness of each room. This fear will sell high induce internet access, ott omanable em specklement, viands and beverages. The unique signalise of this short letter is no need investment in desktop, only(prenominal) foc use on high renovate internet access and the router. CARET will have a canteen that offers intellectual nourishment with low medium price range of 20.000-50.000. For the drinks customer can have a coffee and tea blended drinks. The food and beverages will only become complement as the commerce grow, this element can be improve still more. Target grocery store of this business will aim.\r\n pupil:\r\n educatee that need a fun place to spend their time with friends and playing together Student that need a place to do their concession with internet conjunctive Gamers: People that have petulance in playing game and searching tea cosy and fast internet noteman: People that search a place to conduct meeting during eat break The business is unique that we provide place and connection with a internal moreover, what they need such as meal and drinks are there. It’s a place where people can spend a lot of their time to play, do assignment, hanging around, and as a meeting point.\r\nThe main investment in this business will be:\r\nInvestment a place in good place intimately campus.\r\nInvestment in IT support such as modem, Wi-Fi routers, and software that can create multiplex ID and password for same Internet connection. Investment in furnishing the place to create a signature of new-made and cozy place. Investment in Sofa, chair and table near 75 chairs and 10 sofas at beginning. Investment in coffee roasters and cafe stall.\r\nInvestment in kitchen and food equipment\r\n2. commentary of the Business\r\nThis business focusing on give a convinience place for the customers, and the customer will be paid based on periodical for accessing the Wi-Fi. The front counter will have HD or flash disk that contain of many game customer can play just contract to copy it trough their laptop. The mission is t o bring groundbreaking and fun athmosphere in the place.\r\n fairliness of the place\r\nFast connection\r\nComfortable seat\r\nVariety of updated games provided.\r\nUsually prevalent warnet will be fully of the customer because of the game trend, and this business will also trying send what kind of games that trend in this time. Objectives\r\nShort-term\r\n exposition\r\nGain awareness from people around the kettle of fish\r\nFulfill the place 80% of capacity\r\n outspread out pamphlet around campus and office\r\nUsing sound marketing\r\n spend a ease one hour internet connection\r\nTo make the place active and attract more customer to come, by inviting gamers to conduct a game tournament.\r\nLong-term\r\nDescription\r\nRemapping people mind set about warnet\r\n find by businessman\r\nOpen franchise\r\nGive a positive value that warnet not continuously need to provide computer rather providing high speed internet connection\r\nCreate a unique place that comfort not only for student, but also for customer which need a place to conduct a meeting.\r\nLeverage the business trough other investor capital\r\nPicture 2.1 Business Process Diagram\r\nKey Elements\r\nType of business\r\nWarnet\r\nProduct or services\r\nHigh speed internet connection and cozy place\r\n ludicrous selling point\r\nOnly providing connection and comfort place without providing desktop Growth Potential\r\n advise attract new segment customer, that not only focus in gaming customer, but a worker staff that want to conduct a meeting during break time.\r\n3. Marketing\r\nRange population in south-central Jakarta shown as bellow, the purport market is age around 15-50 which reach 1,375,570 peoples and if the 22.1% is free to machine-accessible with internet there will be 304000 people that will be our target market. The market is targeted for people who in the productive age that use internet as a tool to straighten out information and have fun with friends. Based on internet research , there are listed 12 warnets spread out around confederation Jakarta. There will be 25000 target markets for each warnet if the target as distributed.\r\nBarriers to entry\r\nWarnet have common things on sale, which are computer rental and internet connection, while CARET will follow the market behavior that only focusing on internet connection and cozy place. There are several things that can avoid rivalry to copy such a business: 1. strategical location(Near Campus Bina Nusantara JWC and Moestopo) 2. IT technology that make a modern business model and secure place 3. Focusing on high speed internet connection that can reach 20mbps 4. Can freely download without any limitation\r\n5. Facility that include projector and good place to even conduct a meeting 6. Clean and full furnish place that make it cozy and different with common warnet 7. Have a café internal that provide drink and meal\r\nCompetitor epitome\r\nBased on research in second Jakarta, HANANET have quite high internet connection around 7.2 mbps that in average warnet in South Jakarta only have 2-5mbps. The strength on HANANET:\r\n1. Stable and high internet connection\r\n2. incomparable product that can give package play for degree centigrade.000 in whole day Weakness:\r\n1. bragging(a) environment for play, no separation smoking theatre of operations\r\n2. The properties not managed well\r\nThe rate per hour is Rp6,000,-\r\n gross sales Projection\r\nThe full capacity of CARET is for 100 peoples in the first month of opening, the target capacity will be 80% loaded because the need of internet connection, roughly 20% only from BINUS INTER student will spend their free time connected with internet. People around such as student will be delight to buy these services. 1\r\nCARET will be better than the opponent because of the modern environment there are: 1. Separated great deal room\r\n2. Cleanliness that maintain by cleaning service /hour\r\n3. Café that provided food and drinks \r\n4. High speed connection that reach 50mbps\r\n5. Facility that also support for meeting purpose\r\nPromotion\r\nFirst of all to make customer notice that there is a new place that provide high speed connection, CARET will give a brochure and a free one hour coupon for new customer. last mentioned on the data will be compile for customer behavior analysis. The brochure will be spread around 2 campuses BINUS INTERNATIONAL and Moestopo. down the stairs CARET management team, the business will be handled by creating a basic goal for each semester. The main goal will be become a pioneer in developing warnet without computer and be the first top tier warnet in South Jakarta.\r\nPicture 3.1 BizNet Package promotion\r\nFor the Internet connection CARET will use BizNet that have a business package that can reach 50mbps. The Advantage using BizNet:\r\nInternet access services up to 20 Mbps\r\nSafe, fast and very stable\r\nThe connection uses RJ-45, can be directly connected to a router , firewall, substitute or existing LAN switches Direct peering with multiple Tier-1 provider in the world, large bandwidth capacity for the world-wide and local\r\nPicture 3.2 BizNet Internet connection\r\n outgo for each month will be coiffe as bellow, for Internet connection CARET will use the best package from BizNet which is can reach 50Mbps, and for router itself, CARET using approximately 10 routers that can cover 100 user at the same time. The technician has a presumptive skill focusing in maintain perceptual constancy and sustainability of the connection. ATK are including markers, paper and operational worksheet.\r\nIdentification and preparedness for key risk\r\nThe risk that warnet usually plaque is the electricity paradox or unstable connection for external risk. For the internal risk there will be unprofessional staff in the faulty management that use the facility for own interest. danger can be avoid, acceptance, mitigate, or transfer. The risk will be classi fied as:\r\nExternal insecurity\r\n1. Electricity problem and unstable connection:\r\n venture avoid: By using genset, power add on and for the connection there will be a technician that can handle such a problem by issuing some teamwork with BizNet\r\n2. Irresponsible Customer\r\nRisk avoid: By placing security and CCTV tv camera around the place\r\n3. Second Liner competitor\r\nRisk mitigation: Reducing the risk by creating a unique services such as Saturday tournament and get a link for food and beverages trough franchising example: Chat time, share tea Internal Risk\r\n1. Undedicated staff, low morale staff:\r\nRisk avoid: Conduct a month meeting to evaluate work cognitive process and conduct a briefing in the morning.\r\n'