Harley Davidson Essay -- essays research papers

Harley-Davidson Case Study Introduction of the CompanyIn 1903 William Harley and Arthur Davidson produced the first Harley-Davidson motorcycle for sale to the public. The first years turnout was only three motorcycles with one dealer. In 1909, Harley-Davidson introduced the first? V-twin engine, which is still the connection standard today. Harley-Davidson rapidly grew to the largest motorcycle manufacturer in the world by early 1920s, with 2,000 dealers in 67 different countries.By the 1930s each(prenominal) of the Ameri plunder competition was gone. Harley-Davidson suspended production of civilian motorcycles during World warfare II, and only built motorcycles for the military, exclusively. When the war was over, Harley-Davidson converted back to civilian production. Harley-Davidsons harvest was fueled by acquisitions as well as capitalizing on impudent technologies. In 1969 Harley-Davidson merged with American Machine and Foundry (AMF). By the seventies another(prenominal) competitors were entering the global market, and many of them were from overseas. In an attempt to render the guild, in 1981,a senior executive of Harley-Davidson bought the company from AMF and turned the company just about dramatically. Harley-Davidson emerged with new products and innovations along with a new commitment to quality, creating the dynasty Harley-Davidson has become today. Harley-Davidsons victor preserved to grow as they received tariff relief from the planetary Trade Commission on 700cc motorcycles. Another event contributing to Davidsons renew success was the formation of the Harley Owners Group (H.O.G.). This company sponsored club consisted of riders who transformed motorcycle into a family-oriented social sport. It continues to be very no-hit with 600,000 owners and 1,200 chapters worldwide. Economic Indicators Internationally, Harley-Davidson receipts has exceeded $816 million, which accounts for 18% of the net revenue for motorcycles. The Harley-Dav idson emblem is an international icon and the straits of V-twin engine is unmistakable. Harley-Davidson is the tot one motorcycle manufacturer and is also the number one seller of heavyweight bikes in the U.S. They also sell a line of clothing and accessories as well as make bikes chthonian the Buell nameplate. Harley-Davidsons attire has attitude and rightfully so, there is no other motorcycle as classy as the Harley. One Harley-Davidson ... ... and strong smirch recognition, it may appear as if they cant remediate lots more than they already take up. As with any business, the one thing Harley-Davidson can do wrong is be too confident in their success. They bring forth to search for new markets and continuously improve their current products. They need to remain flexible and knowledge of their internal and external strengths and weaknesses. As with any company in the lead, competitors will seek to copy what they have or improve upon their technologies. Harley-Davidsons loy al market is aging and they have not been successful in tapping into the female riders or the African American riders. Recently Harley-Davidson commercials have begun appearing on certain networks targeted for these markets. The new commercials also feature the female rider. If Harley-Davidson is successful is attracting these new markets, they will also have to expand their products to neat the demands of the new demographic. Harley-Davidson appears to be poised to go after this market and if recital repeats itself, Harley-Davidson will continue to stay in front on their strategies and continue to remain a force to be reckoned with in this industry.