Corporate Social Responsibility and Mass Media Essay

Corporate Social Responsibility and Mass Media - Essay showcaseThe Story of Corporate Social Responsibility (2006), Dunne said that embodied mixer righteousness has eventually deduce to mean responsiveness. Responsiveness does not imply any particular action but a range of actions or range of possible responses based on a companys comprehension of well-disposed or consumer needs and the companys role in responding either to societys or the consumers needs. Carroll (1999, p. 268) explained that meaning of corporate social indebtedness has undergone an evolution from its beginning in the 1950s, which marks the innovative era of CSR. Carroll (1999, p. 268) pointed out that the alternative themes in corporate social responsibility included corporate social performance (CSP), stakeholder theory, and business ethics theory. Against the Dunne (2007) viewpoint, the Carroll (1999, p. 268) viewpoint is that corporate social responsibility is a core occasion that yields to or is transf ormed into alternative thematic frameworks. On investigating whether corporate social responsibility adds to fiscal return, Cardebat & Sirven (2010) concluded that the results of their study do not provide evidence that the adoption of corporate social responsibility improves corporate financial performance. Cardebat & Sirven (2010) used statistical and econometric methods in testing hypotheses on the role of corporate social responsibility on company financial performance. On the other hand, the work of Ali et al. (2010) indicated that the practice of social responsibility may or may not promote the storage of consumer. Based on the study, it move nevertheless be argued however that the practice of corporate social responsibility whoremonger promote the retention of the customer base. In my study, I have chosen two cases the case of the Aviva plc and the case of Thames water supply Company. For reasons that bequeath be explained later, Aviva appears to be a leading example of a company based in the joined Kingdom that espouse corporate social responsibility consistently and diligently for the last several geezerhood and has gained additional prominence for the espousal as well as practice of that responsibility. Aviva claims to have 300 days of insights which can be interpreted as having 300 years of engagement in the same or similar business (2011). Alternatively, the company 300 years of insights is also described as 300 years of heritage (2011). In contrast, Thames Water, a water company appears to have experienced a period in which its public image was at its worst. Lately, however, data are suggesting that Thames Water has invested in corporate social responsibility and may be profiting today in the said investment. Nevertheless, it appears that there are still avenues through which Thames Waters practice of corporate social responsibility can be improved and which the company can exploit for greater profitability. II. Case 1 Aviva plc Aviva clai ms to the worlds sixth largest insurance group and the biggest in the UK, with 36,100 serving around 44.5 million