Mission And Vision Of Etihad Airways Tourism Essay

Mission And lot Of Etihad descent counsels Tourism Essay1. Identify the Mission and Vision of Etihad Airways.The depicted object masthead carrier of the UAE, Etihad Airways and its journey so far since its inception in 2003 hold back come a long way to exudes in class, quality and bulky hospitality which were crucial for the airliner to create a competitive edge in the industry at large and in the market often cognize for its competitive environment. However, the bigger challenge is staying at the top and progressing further in such volatile market environment. Taking a tour of the follow website (www.etihadairways.com) we come to the knowledge that Etihad and its services in the industry is at hit with world class expectations.Hence it will be neat if we crush all the pertinent factors of the structural process of the compe precise and how it functions day in and day out in setting a road mapping for itself to be recognized as one of the fastest growing national flag ca rrier of the UAE, and a enemy in the industry. And the following password relates to each aspect the macro-economics analytic thinking, PESTLE concepts, and SWOT analysis.Mission and Vision of Etihad Airways beforehand we attempt to identify the visual sensation and mission of Etihad airlines, it will be proper to relate on Etihad story and its making. In that essence, the corporate communication from the airliner billet describes how in particular the airline is different from the maddening crowd. In appendage to put pleasure back into flying is also one of the airliner saw and narrative of an account of their cultural aspects. (Etihadairways, 2010)We can further add that the vision of Etihad airline is also closely linked to its Arabian heritage in particular. Take for instance the corporate communication in that regard, which states that reflecting the national individuation of the country and its Arabian heritage and hospitality is one dominant factor, where accomplishe d approaches to hospitality, apart from considerate, generous and warm hospitality argon at the grow of Etihad cultural blend. The vision of the airline is also to become one of the orbiculate airliners that exude a truly 21st century, where challenges, and changing environment, plus an good-natured vision to break the convention, (Etihad, 2010) constitutes its deep rooted vision.Thus, Etihad Airways mission like any considerate corporate is to give a refreshing welcoming to their guest, where drop dead should be safe and secure in an environment that is friendly, and where global standards in both terms is practiced, be it hospitality or in the technical foul aspects in assuring a safe journey for its guests. (Etihad, 2010)2. How is the Macro-Environment of Etihad Airways in UAE? disassemble the influences of the PESTLE variables in the decision making.Macro-Environment of Etihad Airways in UAEIn economic terms, macro-environment relates to factors that atomic number 18 uncon trollable and that which are fluctuating. Thus, in macro-economics sense, and when it concerns personal line of credites, macro-level criteria includes objectively based variables and factors such as companionable, cultural, technological and the likes of political forces, languages, religion geography, economics blocs, (Mooij, 2004, p. 55) etc, which plays a significant social function in deciding organizational comparative management in a global economy.Hence, it is no different when it concerns Etihad as well in that regard, wedded that market forces at times plays a crucial role in deciding the company strategies and its management, where the understanding of convergence and divergence at the macro-level is very important (Mooij, 2004, p. 56) e specially for airliner that face a competitive environment in the global industry.Nonetheless, to be more precise in reflecting the macro-environment of Etihad Airways, refresheds embraces gives thumbs up for the Etihad in terms of macro-environment factorial aspects, given that the airline lately increase its market cap and global networks, where an contract was singed with Yemen airways. (Karam, 2008)Hence in economic sense, the agreement with Yemen airlines will gives Etihad customers a higher hand in the two way travel and in the meantime it will also gives Yemen Airways customer an entrance fee to Etihad airways networks, say CEO of the company, James Hogan. (Karam, 2008)In such respect to the tuition of the macro-environment factors, it appears that Ethiad is very well placed in terms of its competitiveness. And the first bottom growth for the financial years ending 2010, Etihad reported a 25.4% jump in its growth, which as per industry wise comparison is way above, out-of-pocket to factors such as the increase in numbers of seats in Etihad, which is one crucial investment that decided the airline fate accordingly. (BIStaffReporter, 2010)Thus, the above news report is one good example to reflect the macro-environment of Etihad airways in UAE, and a fact that Etihad stood the test of time in macro-economic sense.Influences of the PESTLE variables in the decision makingIn the case of Etihad, it is assumed that decision making is also at the roots of management imbroglio. However, what surprises us is the fact that Etihad in all instances involving its strategies have come out with flying colors and success. That makes it remarkable to reflect on how the PESTLE variables influence decision making at Etihad. But what is a PESTLE variable? Understood in elemental terms, PESTLE variable or PESTLE analysis of macro-environment reflect the macro economic concepts such as the one discussed above. In addition taxes, new laws and the likes of governmental policies etc, also influences firms decision making. (OxfordUniversityPress, 2007)Hence, A PESTEL variable constitutes the factors that are relevant to influence decision making. It can take the form of Political, Economic, Social , Technological, Environmental and finally Legal factors which defines the environment of a company. (OxfordUniversityPress, 2007)Laying emphasis to this notion, we can take away home the facts that Etihad Airways is in line with respecting all the environmental regulation darn conducting business. The partnership with Masdar signed in 2009 is one crucial factor on the environmental front and decision reached in that regard. (EtihadAirways1, 2010) On the political factors, Etihad is cognise be compliant with local and foreign policy makers, be it in US, UK and in UAE. Moreover, on the legal factors, its influences are paramount concerning Etihad management. Moreover, technological and social aspects also take centre stage in influencing decision at Etihad, and the following SWOT analysis bears testimonial.3. Conduct a SWOT psychoanalysis of the Internal and External environment of Etihad Airways.Concluding on SWOT analysisThe Internal and External environment of Etihad AirwaysSt rength The biggest strength of Etihad can be laid emphasis to its world class services. And as a competitor in the market, Etihad awards itself speaks volume on this front. (EtihadAirways2, 2010)Weakness When it matter to Etihad weaker points, news report relates that its cargo division present some of it, given that revenue factors are also considerably made out from cargo operations. Without any strategicalal outline, cargo division suffers. However, with new leadership in line and strategic development undertaken, there is a positive scope that such failing also can be overcome, say Etihad insiders. (KhaleejTimes, 2010)Opportunities As we have related to above, Etihad Airways is in the process of numerous agreements, be it with Yemen Airlines as related above, or the likes of expanding its destination far and wide in foreign markets. Hence, the international Air Service Contract awarded by the Federal Government of Australia very recently as reported in AmeInfo.com (AmeInfo, 2010) presents the opportunistic platform of the company, we can conclude.Threats In the global environment, threats are paramount, especially concerning airline industry. In that respect, Etihad has taken special measure to update and keep it guest informed of any changes in regulation, be it in the domestic or international routes, (AmeInfo1, 2006) in enounce to avoid with any issue that may arise due to business threats.