Wednesday, July 24, 2019
Your group has been commissioned, as sports tourism management Essay
Your group has been commissioned, as sports tourism management consultants, to prepare a 4,000 word Marketing Report to the chief executive of the organising committee of the sport event allocated to you - Essay Example The management perspectives expressed in this paper have been weighed and sifted in accordance with the most recent literature available on the subject. Strategic management perspectives that run through a haze of corporate and organizational assumptions and goals have been invariably influenced by the relative importance of dynamic event-oriented outcomes including those related to the benchmarking organizational efforts. This report essentially identifies and addresses a few major event management theories along with a singular effort at building up a contingency tourism management model based on Singapore Formula One Grand Prix ââ¬â 2009. Singapore Formula One Grand Prix - 2009 is one of the most important sporting events in the annual sports calendar of the world. The event to be held this year on 27 September would cover a distance of 308.950 km with 61 laps. Previous spectator statistics are a sure indicator of the eventââ¬â¢s stupendous success this year as well. Already the heat of interest generated by the forthcoming mega event has filled up the air in Singapore. The record crowds and the significance of the event require a deep analytical study to assess the impact of it on foreign tourist arrivals in Singapore during the period up to the run up. A comprehensive delineation of the micro and macro level parameters of the event would be feasible here. At the micro level there is a series of constituent activities such as service provision and preparation by hoteliers and restaurateurs. At the macro level there is yet another set of activities including the changes and modifications to existing infrastructures and the organizing of the event through to the end. Event management industry is necessarily entwined here with the event to such an extent that all consequential and subsequent strategic decision choices available down the line from the consultant to the manager are determined by the very
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