Thursday, September 26, 2019
CIPR Internal Communications Coursework Example | Topics and Well Written Essays - 500 words
CIPR Internal Communications - Coursework Example ce, ââ¬Å"forums, blogs, and social networks,â⬠to make it easier for their employees as well as stakeholders, to not only collaborate but also to connect with one another (Stratmann, 2012, p.1). Social media has proven to be a very vital tool in enhancing the effectiveness of an organisationââ¬â¢s internal communication. With social media inn internal communication come a lot of benefits. For example, social media enable organisations to have ââ¬Å"real-time, authenticâ⬠communication with their staff. They also encourage open communication amongst members of an organisation since any member who wishes to contribute to a discussion is always free and able to do so. As such, it enables a smooth flow of communication throughout an organisation. In addition, if one is a member of a multinational organisation, then they can easily communicate to people world-wide, and on a ââ¬Å"more involved levelâ⬠rather than just through email or through phone. This has been made even better due to the availability of pictures and profile as well as forum features on social sites like Facebook and MySpace (Stratmann, 2012, p.1). VetsNow is an example of an organisation that has successfully used social media in its internal communication. It is an organisation that provides ââ¬Å"out-of-hours veterinary careâ⬠all over the UK. Their main aim of adopting social media in internal communication was to strongly engage their internal ââ¬Å"stakeholders.â⬠At VetsNow, employees work both alone and at odd hours. As such, social media would provide its workers the rare opportunity of interacting with one another in person even if at different stations of work. They also saw it as a way of encouraging the sharing of information among employees and stakeholders, and through this exchange of information, they would not only regulate but also improve ââ¬Å"clinical standards and practicesâ⬠throughout the industry better. This would in turn make them global experts in ââ¬Å"Emergency and Critical Careââ¬
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