Sales planning and operations Assignment Example | Topics and Well Written Essays - 2000 words

Sales planning and operations - Assignment ExampleIn such cases, the exhibition becomes sound where the club butt joint test the consumer reaction. However, the exhibition also possesses many disadvantages. For instance, it involves the availability of all the staffs for a occurrence period and so there is no concentration in other fields. Also, exhibitions are found to be very costly for a company. There is a difference between industrial and consumer divisions. Industrial divisions fundamentally deal with industries whereas consumer divisions deal with various retail outlets. Exhibitions desire trade fair, canton fair, conference, as well as exhibitions in overseas can be targeted for a luggage company. The conference programme can be quite effective for a luggage company. The conference held between the company and the customers or distributors could help oneself in taking the sales order and enhancing the demand along with brand loyalty. The exhibition is one of the tools f requently apply by companies as their communication strategy. It conveys about the products features and advantages of using it. Basically, the exhibition team is managed by an organization among the employees themselves who can conveniently influence the customers and make them understand the product features. Exhibitions would actually be beneficial for the luggage company because customers in todays context require the detailed explanation for the purchase of products like iPads and tablet computers and moreover it would considerably influence the customers and solve their queries at once.... The strategies can include beam segmentation and selection of effective channel for the distribution of the product among others (Boone & Kurtz, 2011). Target Marketing is very essential for the introduction of newly product in the market. Target market is generally focussed on a specific market where the fortune of acquire iPads and tablet computers would be more. The term target mark et involves focusing or evaluating various factors like targeting the ongoing customers, analysing the competition, and evaluating the demographic factors. The target market for the luggage company can be people belonging to 18-40 geezerhood group. It can also target travellers like leisure traveller, business traveller and adventurous travellers among others (Boone & Kurtz, 2011). The company essential evaluate the marketing intermixture effectively that is to be used for launch or marketing of the new product. The word mix describes the strategies combination of price, product, place and promotion of the products. The company can make pricing strategies depending on the ability and need of the customer and also evaluating the price fixed by the competitor. Different promotional activities like sales promotion, advertising and publicity can be useful in enhancing the growth. The strategies for product will help in building the features according to the customer requirement and s imilarly, strategies for place would help it in evaluating the place where the probability of purchase would be higher. The company has to make proper decisions on the utilization of the right marketing mix at the right place (Boone & Kurtz, 2011). Promotional mix generally specifies all the techniques or